Module 2 

Green Marketing Methods

Green Marketing methods - Objectives

Provide an overview of the main characteristics that make a product/production/company more environmentally friendly in terms of environmental impact.

Highlight the most important issues and best practices already collected by companies in different fields and through different types of communication.

Green Marketing methods – Learning Outcomes

Knowledge of the factors affecting green communication, strengths and focuses that can be enhanced in this type of consumer communication.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

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