Module 1

Introduction of the concept of Green Economy

Introduction of the concept of Green Economy - Objectives

Provide an overview of the main characteristics that make a product/production/company more environmentally friendly in terms of environmental impact.

Highlight the most important issues and best practices already collected by companies in different fields and through different types of communication.

Introduction of the concept of Green Economy - Learning Outcomes

– Articulate the concept of the green economy and its core principles, understanding how it balances economic growth, environmental preservation, and social equity to foster sustainability.

– Identify the primary objectives of green marketing, recognizing its role in promoting environmentally friendly products, sustainable practices, and responsible consumption to meet the demands of eco-conscious consumers.

– Differentiate traditional marketing from green marketing, comprehending how the latter integrates environmental responsibility and social impact into marketing strategies, setting it apart from conventional approaches.

– Evaluate the significance of green marketing in addressing global environmental challenges, promoting sustainable business practices, and contributing to a more resilient and eco-friendly future.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

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