Module 5

Eco-pricing strategies

Eco-pricing strategies - Objectives

The aim of the module is to familiarize yourself with pricing strategies in green marketing, including the objectives and factors affecting the determination of the price of eco-products.

Eco-pricing strategies – Learning Outcomes

  • The training participant is able to indicate what are the elements of green marketing.
  • The training participant is able to give a definition of both an eco-product and the price of such products.
  • The training participant is able to list and characterize the most important pricing strategies introduced in green marketing.
  • The training participant is able to list and characterize the types of ecological consumers.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.

Scroll to Top